Hello! I am Angela Stiftar, the founder of Midwest Mermaid. From a young age I have been infatuated with all things creative: drawing, painting, poetry, theatre, dance, photography, you name it. I believe inspiration is everywhere and world travel is my favorite source. My whimsical love of mermaids symbolizes beauty, courage, adventure, and folklore. The midwest to me signifies friendliness and family, plus it is where I proudly call home. Mix these values together, and there you have it – Midwest Mermaid was born!
I graduated with a Bachelor of Science in Graphic Design from the University of Cincinnati in 2012. Two years worth of internships around the country plus four years of experience at FITCH (a retail design firm) post graduation has allowed me to work with a multitude of international clients. Retail design is my specialty; I love working with companies to transform their brand into physical spaces. This includes but is not limited to creating a new brand identity, promotional graphics, complex wayfinding systems, and city window displays.
Drawing and painting have always been a hobby, but unfortunately one that was constantly pushed aside due to long hours in agency life. Once I started freelancing, I finally had the creative energy to pursue my fine art again, and my newfound love of print making emerged. The therapeutic process of carving the blocks is my favorite part; not having an easy ⌘Z forces me to slow down and enjoy the creativity.
Similar to photography, videography has been my favorite way to document my travels. Sharing a video with friends and family has become such an enjoyable way to relive the memories instead of clicking through hundreds of photos on my laptop. This honed skill set allowed an easy transition to gift giving for multiple of my friends' weddings, birthdays, etc. I love being able to tell a story 100% visually, capturing the mood through lighting and pace. The combination of music is simply the cherry on top!
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